Lipsy is the hottest brand this summer season and its dresses are some of the most in demand clothing for women.

Lipsy is one of the hottest new brands of clothing and dress in the United Kingdom today and the dresses and other clothing that is made by this brand are in very huge demand.

Every year the world of fashion crowns one brand as the hot brand of the season and for the spring summer season of two thousand and eleven, the hot brand has been Lipsy as for the past few years this young brand has been seeing rising popularity amongst the young and the very fashionable people.

The brand has particularly seen a huge uptick in popularity on the basis of celebrity fashion and the increasing interest in that in the last few years has been particularly beneficial for this brand. More and more people in the limelight such as singers, footballer's wives and girlfriends, sometimes known as wags and all sorts of celebrities have all gravitated to the products of this brand in the past few years and have often been photographed wearing the products that it makes. This has led to the brand constantly being featured in fashion magazines and in celebrity magazines as well. What this has led to is that more and more young people who are interested in celebrity fashion have been trying to find out what the celebrities that they follow and idolise are wearing and have been wanting to buy and wear the same clothing and accessories.

The has led to a lot of success for the brand and in the past few years the world of fashion has also been sitting up and taking notice of the brand. Every season for the past couple of years, Lipsy's collections when previewed at the fashion weeks in London have been one of the most vaunted shows that everyone from the socialites of London and England and the fashion gurus as well as the editors of the leading fashion magazines have been vying for seats at these shows.

This year's the brand's spring summer two thousand and eleven collection has been particularly in demand and now that it has hit the high street stores, people have been flocking to them to get their hands on the latest dresses and other outfits of the label. The best place to beat the rush and find the products though is at one of the online stores on the internet.